Artificial intelligence in interior design: opportunities and risks for the future of our field
Interior design is on the brink of change: artificial intelligence (AI) and machine learning are increasingly finding their way into creative processes. These technologies promise efficiency and new possibilities - but how realistic are the opportunities and what risks does the use of AI harbour? A closer look shows that AI is still a long way from replacing human expertise in our field.
Opportunities of artificial intelligence in interior design
- Eefficiency and speed
AI can take over repetitive tasks such as analysing design trends and creating initial room concepts. Algorithms run through hundreds of designs in a very short space of time, providing us with a quick source of inspiration. This speeds up the planning phase and allows us to focus more on fine-tuning and personalising the designs. - Data-supported decision-making
AI tools analyse large amounts of data and can provide valuable insights that go beyond traditional market analyses. For example, an algorithm can specifically identify colours, materials and furniture elements that are particularly popular with certain target groups. This would allow us to target trends for serviced flats or hotel rooms based on real preferences and adapt our designs accordingly. - Sustainability and material selection
AI can assist in the selection of sustainable materials by recommending eco-friendly options, thereby optimising the environmental footprint of a project. AI-driven material databases can be used to identify materials that are environmentally friendly, durable or recyclable - significantly enhancing our advice and planning.
Risks of artificial intelligence in interior design
- Loss of the creative signature
Interior design depends on the personal signature and the designer's empathy for the uniqueness of a project. While AI tools can recognise patterns and standardise designs, they are less suitable for bringing out what is special and unique about a project. There is a risk that the use of AI will lead to more and more interchangeability and that individual nuances in design will be lost - something that we at the GH Hotel Interior Group see as an indispensable part of our work. - Data protection and customer trust
Analysing customer data harbours data protection risks. Particularly in our industry, where trust plays a crucial role, customers may have concerns that their personal data, such as preferences and usage habits, are being analysed by algorithms. Mindfulness is required here to ensure the protection of privacy and maintain the trust of our customers. - Lack of emotional intelligence and spatial awareness
The best designs are not created through data analyses alone, but by understanding the emotional needs of our customers. AI remains analytical at its core and cannot capture emotional aspects. An experienced designer understands the subtle interplay of space and mood - for example, how lighting and textures in a lobby create a sense of well-being. AI lacks these nuances, resulting in sterile and impersonal designs that do not fulfil the emotional needs of users.
Conclusion: AI as a tool - not a replacement
AI offers exciting opportunities to support our work, but it cannot and should not replace people. Interior designers bring a creative, empathetic and experience-based perspective to every project that goes far beyond the capabilities of a machine. The risk of diminishing appreciation for our personal expertise and creativity is real - especially as AI advances.
At GH Hotel Interior Group, service, creativity and personalised advice are our top priorities. These values can only be realised by people who understand the complex needs of each customer. AI can support us, but the soul and identity of a space will always remain the result of genuine, human creativity and experience.
Author: Philipp Franke, Interior Planning & Design